The one you have researched for two years and begun zero times.
Research is a comfortable substitute for starting. It feels like progress and it carries none of the risk.
Define the smallest possible version that a real person could see this month, and ship that.
Version one being embarrassing is not a bug. It is the only route to version four.



How to actually do it
- 01Write the smallest shippable version in one sentence.
- 02Give it a date inside thirty days.
- 03Show it to one person on that date, ready or not.
You already know if this is the one. Go put a date on it.
Date it in the appMore from Work · Ideas 71–80